Festival fashion hit of summer is the lace dress – best worn with wellies
In the high-low world of fashion, a plastic pint glass and a pair of wellies is the only way to accessorise lace Best Prada Outlet In Italy right now. With the festival season underway, retailers report booming demand for the lace dress: the stealth hit of the summer.
George at Asda say a £20 coral lace dress is their fastest selling fashion piece, with hundreds snapped up in the first hour of sale. At Marks & Spencer, a red lace dress with elbow-length sleeves has almost sold out in just three weeks.
Variations of a lace dress by designer label Dolce & Gabbana have appeared on a total of 43 influential glossy magazine covers in recent months. At Coachella – the California festival which, with its blue skies and high celebrity count, acts as crystal ball for festival style – Alexa Chung, Katy Perry and the American designer and TV personality Whitney Port all chose the style. Worthy Farm, despite the mud, has seen its fair share of lace dresses.
Alice Olins, fashion features editor of Marie Claire, believes lace is Alex Pradas Quiles the smart Glastonbury attendee’s secret weapon. “If you are wearing leggings and wellies most of the time, you want something to make you feel a bit more fashiony. Lace is a good fabric to get that effect. It looks like you have made an effort but you haven’t at all.”
Neil Hendy outlet, head of design at M&S, is not surprised the brand’s red dress has found festival favour. “The original design concept was that it would be a modern occasion dress; something for a cocktail party. But younger girls were popping their heads into the design room and saying how gorgeous it was so we knew it would have broader appeal. When an item hits a nerve you can be inventive and change the end use – we are great in the UK at putting a different spin on things.”
On the catwalks for summer, lace dresses appeared at Givenchy, Dolce & Gabbana and at British labels Erdem and Christopher Kane, where they came in neon candy colours. “We did it [lace] in shorter lengths in the selling collection and those pieces would look really Agatha Ruiz Dela Prada Sale Uk great at a festival, with Authentic Prada Handbags Wholesale a biker jacket,” Kane says.
Lace has also been heavily endorsed on the red carpet – Rihanna stole the show at Agatha Ruiz Prada Online Shop the Met Ball in a black lace design in May, and Elizabeth Olsen’s demure white dress at Cannes took her another step out of her Authentic Prada Clothing sisters’ shadow. With her lace Alexander McQueen wedding dress, the Duchess of Cambridge was bang on trend too.
Fashion experts are attributing the boom to the improved quality of lace available to high street retailers.”Lace in general has become higher calibre,” said Moriamo Oshodi, head of womenswear buying at Asos, Authentic Prada Leather Handbag where about 10% of all dresses use lace. “Stretch laces and Chantilly lace do Alex Pradas Quiles really well – people are willing to pay for something a bit special – but lace has been strong for us for about two years now. Our black lace bodycon dress consistently sells out. That’s unheard of in fast fashion.”
Erdem’s red “Margot” dress has become a bestseller despite its four-figure price. “Harvey Nichols, Harrods, Net-a-Porter Authentic Prada Handbags Online Australia and Matches all placed reorders and quickly sold out of these additional pieces,” said the label’s sales director, Jennifer Baca. “We had clients contacting us directly about Agatha Ruiz Dela Prada this dress and we were at a loss to tell them where they could find it.” Festival VIP areas could be a place to start.
